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Conceptual art / Do Like This

Like art, this installation attempted to emotionally connect with viewers and perhaps even reveal a mystery or truth. But like advertising, it attempted to communicate a targeted and strategic message to a mass audience.

It was the year 2000. There was no Twitter. No Facebook. Nothing that really allowed people to voice their opinion to a mass audience. I became more and more blown away with this power media had on society. So I started asking myself.
To what extent did the media shape our thoughts? Were we aware that it dominated what we thought to be our point of view? Do we have the opportunity to think differently?

I created a 68′ X 44′ mural of images, each with their respective statement.

Below the mural, a pile of opinion slips sat next to a transparent box, inviting people to participate.

After dropping their slips, a hidden shredder ripped the opinions to pieces.

Installation

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Matchmaker / Storyteller / Problem Solver / Truth Finder

Hi. I’m Mira Kaddoura. Thanks for visiting my site.

I’m an interactive artist and Creative Director working with clients through a place called Red & Co. Previously, I worked at Wieden+Kennedy for 10 years on brands such as Nike, Coca-Cola, Belvedere Vodka, Target and Travel Oregon. It’s been an incredible ride, and I’ve been lucky to work with some of the most talented writers, directors, photographers and artists in the business, many of whom I now call my friends.

Part problem solver, part therapist, part lover of all things design/art/film, I sell ideas for a living. Sometimes it means taking new or existing brands and making you care about them. Sometimes it means taking old brands no one gives a sh*t about and making them interesting again.

I was born in Alexandria, Egypt, and was raised between Toronto, Canada, and Beirut, Lebanon, which has always made me feel part of several worlds. After working on three continents (so far), I find it no big deal to hop to the other side of the globe for 48 hours. I speak a few languages, which helps when hopping so far and so much.

I graduated from AUB (American University of Beirut) in design and received a Master’s in mass communications from VCU Brandcenter in Richmond, VA.

My work has won international honors including TED Ads Worth Spreading, D&AD Yellow and White Pencils, Art Directors Club Awards, I.D. Magazine Annual Design Review, One Show Pencils and Finalists, Communication Arts Advertising and Interactive Annual, Kelly Awards, CLIO Awards, Gold Effies, AWNY Best of Show, AUB distinguished Alumni, British Television Advertising Award, Webbys and a few Gold Lions at Cannes.

I try, as much as I can, to create work that starts meaningful conversations around causes and companies I believe in. My work includes Nike Body Parts campaign, Nike I Feel Pretty, The Girl Effect , The Wonder Clock and most recently creating Google Made with Code.

I fall in love with people who can make me laugh hysterically. And can party your socks off at a moment’s notice. Both things that keep you sane when you choose a life in advertising. If you meet me, you’ll find I have crazy hair that can dance almost as crazily as I do.