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Nike / Join Bode

Bode Miller is arguably one of the best alpine skiers in the world, yet relatively still unknown. He is part Steve Prefontaine, part John McEnroe, with a tiny bit of Lance Armstrong.

Nike asked us to create a campaign around Bode’s rebellious “Do it your way” attitude and create excitement around the 2006 Winter Olympics. We created a movement, a destination, an ongoing story, and we invited people to “Join.”

Ten TV spots introduced people to Bode and led them to Joinbode.com where we were immersed us in all things Bode. Real, raw and honest.

Signing up to Join Bode meant giving yourself license to live by your own rules_on your own terms.

Each time a person joined on the site they were asked to state what they stood for and in return a leaf was added to a tree in the landscape. By the end of the campaign Joinbode.com had a forest of lush trees.

Joinbode.com was brought to life by Opus but the art direction, writing and content (videos and animations) were created by my partners and me. JoinBode.com won a Webby.

Creative Partners: Mike Byrne and Nathan Golberg Directors: Measles Brothers and Funny Garbage

TV

Print

Web / Digital Content

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Matchmaker / Storyteller / Problem Solver / Truth Finder

Hi. I’m Mira Kaddoura. Thanks for visiting my site.

I’m an interactive artist and Creative Director working with clients through a place called Red & Co. Previously, I worked at Wieden+Kennedy for 10 years on brands such as Nike, Coca-Cola, Belvedere Vodka, Target and Travel Oregon. It’s been an incredible ride, and I’ve been lucky to work with some of the most talented writers, directors, photographers and artists in the business, many of whom I now call my friends.

Part problem solver, part therapist, part lover of all things design/art/film, I sell ideas for a living. Sometimes it means taking new or existing brands and making you care about them. Sometimes it means taking old brands no one gives a sh*t about and making them interesting again.

I was born in Alexandria, Egypt, and was raised between Toronto, Canada, and Beirut, Lebanon, which has always made me feel part of several worlds. After working on three continents (so far), I find it no big deal to hop to the other side of the globe for 48 hours. I speak a few languages, which helps when hopping so far and so much.

I graduated from AUB (American University of Beirut) in design and received a Master’s in mass communications from VCU Brandcenter in Richmond, VA.

My work has won international honors including TED Ads Worth Spreading, D&AD Yellow and White Pencils, Art Directors Club Awards, I.D. Magazine Annual Design Review, One Show Pencils and Finalists, Communication Arts Advertising and Interactive Annual, Kelly Awards, CLIO Awards, Gold Effies, AWNY Best of Show, AUB distinguished Alumni, British Television Advertising Award, Webbys and a few Gold Lions at Cannes.

I try, as much as I can, to create work that starts meaningful conversations around causes and companies I believe in. My work includes Nike Body Parts campaign, Nike I Feel Pretty, The Girl Effect , The Wonder Clock and most recently creating Google Made with Code.

I fall in love with people who can make me laugh hysterically. And can party your socks off at a moment’s notice. Both things that keep you sane when you choose a life in advertising. If you meet me, you’ll find I have crazy hair that can dance almost as crazily as I do.