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Oregon Tourism / We love dreamers

In 2003, the Oregon Tourism Things Look Different Here campaign was starting to look like that of every other state, with pretty pictures and a headline, and it wasn’t doing a good enough job communicating how things are different.

So in 2004, when we were challenged with rebranding the State of Oregon, we started by talking to people to try to find what really made this place special. We came up with the tagline “Oregon. We Love Dreamers,” which we thought did a good job of showing the idealism that is still alive in Oregon.

Over seven years we told stories of dreamers though the Book of Oregon campaign.

On the 20th anniversary of Travel Oregon’s relationship with Dan Wieden, we created a limited-edition book. A series of maps from the book evolved into a campaign of dream road trips around the state.

This small-budget account was a labor of love for eight years. We were really lucky to run it for as long as we did with Dan Wieden as our boss.

The Book of Oregon won a Lion at Cannes, a Rosey, a D&AD Yellow Pencil and was selected for I.D. Magazine’s Annual Design Review.

The Oregon Golfers film won a Rosey and the Oregon Tourism website won a Webby and got into the Communication Arts Interactive annual.

http://www.oregon.gov/BRANDOREGON/wieden.shtml

Creative Partners: Alison Rusen/ Ginger Robinson Illustrator: Scrappers Photographers: Chris Mueller/ Kurt Hettle

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Book Of Oregon

Maps

Web / Digital Content

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Matchmaker / Storyteller / Problem Solver / Truth Finder

Hi. I’m Mira Kaddoura. Thanks for visiting my site.

I’m an interactive artist and Creative Director working with clients through a place called Red & Co. Previously, I worked at Wieden+Kennedy for 10 years on brands such as Nike, Coca-Cola, Belvedere Vodka, Target and Travel Oregon. It’s been an incredible ride, and I’ve been lucky to work with some of the most talented writers, directors, photographers and artists in the business, many of whom I now call my friends.

Part problem solver, part therapist, part lover of all things design/art/film, I sell ideas for a living. Sometimes it means taking new or existing brands and making you care about them. Sometimes it means taking old brands no one gives a sh*t about and making them interesting again.

I was born in Alexandria, Egypt, and was raised between Toronto, Canada, and Beirut, Lebanon, which has always made me feel part of several worlds. After working on three continents (so far), I find it no big deal to hop to the other side of the globe for 48 hours. I speak a few languages, which helps when hopping so far and so much.

I graduated from AUB (American University of Beirut) in design and received a Master’s in mass communications from VCU Brandcenter in Richmond, VA.

My work has won international honors including TED Ads Worth Spreading, D&AD Yellow and White Pencils, Art Directors Club Awards, I.D. Magazine Annual Design Review, One Show Pencils and Finalists, Communication Arts Advertising and Interactive Annual, Kelly Awards, CLIO Awards, Gold Effies, AWNY Best of Show, AUB distinguished Alumni, British Television Advertising Award, Webbys and a few Gold Lions at Cannes.

I try, as much as I can, to create work that starts meaningful conversations around causes and companies I believe in. My work includes Nike Body Parts campaign, Nike I Feel Pretty, The Girl Effect , The Wonder Clock and most recently creating Google Made with Code.

I fall in love with people who can make me laugh hysterically. And can party your socks off at a moment’s notice. Both things that keep you sane when you choose a life in advertising. If you meet me, you’ll find I have crazy hair that can dance almost as crazily as I do.